Nike: “Move to Zero” AR Activated Shoe Boxes
To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.
https://medium.com/media/59f737fa7014d2b596f7668cca29e5e8/hrefThe WebAR story, which is powered by 8th Wall, depicts the brand’s advancements in sustainability, including its commitment to planting more trees …